NUA

In this project, I designed the complete visual identity of NUA, including the development of the logo and the creation of the brand name. NUA comes from the Celtic word meaning "naked" or "pure", perfectly capturing the brand's essence of naturalness, purity, and simplicity.

The packaging design reflects these values through a minimalist and sophisticated aesthetic, featuring neutral color palettes, clean typography, and sustainable materials such as recycled glass, recycled cardboard, and biodegradable plastics. Every element has been carefully considered to deliver a premium visual and sensory experience, helping the brand stand out in the competitive cosmetics market while reinforcing its commitment to the environment.